Location
Warsaw
Building
Studio A
Area
550
Year built
2026
Serious Playfulness – an office where the world of the brand was translated into colour, form, light and the way space is used.
The Warsaw office of The Magnum Ice Cream Company is built around the concept of Serious Playfulness, blending the professional nature of a workplace with the lightness, colour and energy embedded in the brand’s DNA. The interior was conceived as a spatial journey inspired by the product experience, from the calm, creamy reception, through more expressive meeting and collaboration zones, to shared spaces and open space.
The unifying motif running through the entire office is the Lick Line, a soft, flowing line that shifts form depending on its location. It appears in joinery and graphics, and in the communication zone transforms into a distinctive lighting installation beneath an open ceiling in a shade of Cocoa. The interior palette also grows from the brand’s identity, composed of vanilla and cream tones, pistachio green, pink, fruity hues and chocolate shades.
References to the world of ice cream appear in the details too: backlit acoustic elements shaped like cones, and a bespoke table whose base was inspired by the iconic form of a Twister. In this way, branding is not merely a graphic addition, it becomes part of the architecture and function of the space.
One of the key elements of the project is the flexible Town Hall, combining a large conference room which also serves as a boardroom, with the kitchen and shared zone. Movable walls allow these spaces to be used independently or merged for larger meetings and company events.
The functionality of the workplace is supported by acoustic solutions, greenery separating the circulation areas from workstations, height-adjustable desks and a BMS system that automatically adjusts the space’s parameters to external conditions.
The result is an office where Magnum’s identity was not merely displayed, it was translated into a spatial experience.
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